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On the Agenda:

Why Performance Marketing Needs an Open Data Culture

Featured Episodes:

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Why Performance Marketing Needs an Open Data Culture

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Wednesday, September 6th, 2017

Wednesday, September 6th 2017

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Amid a widespread call for transparency regarding what advertisers want out of their partners, data is being cited as one of the key ways of strengthening ties with publishers and driving better results. Join us in an enlightening discussion about the importance of an open data culture in performance marketing, and why an open exchange of information between advertisers and publishers remains hard to come by.

Join us in an enlightening discussion about the importance of an open data culture in performance marketing, and why an open exchange of information between advertisers and publishers remains hard to come by.

11am PT / 2pm ET

Amid a widespread call for transparency regarding what advertisers want out of their partners, data is being cited as one of the key ways of strengthening ties with publishers and driving better results.

Join us in an enlightening discussion about the importance of an open data culture in performance marketing, and why an open exchange of information between advertisers and publishers remains hard to come by.

In this webinar you’ll learn about:

Challenges parties face when attempting to create better data-sharing opportunities between advertisers and publishers.

How networks can play their part in helping performance marketing build on its reputation as a data-driven arena

How performance marketing compares with other digital channels and their use of data

And much more!

Presented by:

Richard Towey
Digital Marketing Journalist

Richard Towey is a UK-based writer and editor with years of experience in covering developments across all things digital marketing.

After working as a journalist at an award-winning agency on the south coast, he undertook a role as a reporter at UK publisher PerformanceIN, focusing his attention on the growing ‘performance’ ad space. He later made head of content at the same title, handing him the editor’s reins at performancein.com, curator status at the Performance Marketing Insights conference and a seat on the judging panel at the Performance Marketing Awards.

Richard Towey
Digital Marketing Journalist

Richard's Bio

11am PT / 2pm ET